Consumer Research: Influencing & Fueling Innovation in ID
Based on news flow and daily exposure, we’re all very much aware of the continued stress that data breaches inflict upon our Personally Identifiable Information (PII). It would be easy to get caught up in the Fear, Uncertainty, and Doubt (FUD), but instead, at EZShield + IdentityForce, we keep a very close watch on driving a continuous feedback loop around all the audiences we serve.
I’m proud of the primary research EZShield + IdentityForce continue to drive as we keep our eye focused on consumer trends and how that will influence the way in which we build and deliver new capabilities around mitigating identity theft and cyber threats. Whether we are surveying Employee Benefit Brokers on how employers evaluate and adopt new perks for their workforce, or proactively establishing member preview groups to provide feedback on new capabilities, keeping our finger on the pulse of what’s really in-demand is key for our continued innovation and world-class services to address and exceed expectations in an extremely vulnerable digital world.
Most recently, EZShield + IdentityForce surveyed over 2,200 U.S. consumers to study their interest in, desire for, and engagement with identity theft protection providers. The research was summarized and presented in what’s now available as the 2019 Identity Protection Market Research Report. We wanted to know how consumers really view their personal and confidential information, how protected they actually feel, and who they see as responsible for equipping them with the right protection to stop an identity crime in its tracks or provide the services to fully restore their financial profile.