While younger generations grew up with the internet, mobile devices and modern technologies, many older family members can be challenged by today’s digital world. Numerous technologies serve to make tasks simpler, provide personalized services or hold capabilities that benefit seniors and older adults.
Yet, the online world is host to a variety of threats that may not be obvious to older users. Given the current levels of fraud and cybercrime, it’s crucial older generations not only understand the technology they use but also recognize scams they might face as a result.
Here are some things to keep in mind when helping your older family members get up to speed on today’s digital landscape.
Younger generations are frequently referred to as digital natives since they grew up with the technologies that are so common today. They intuitively understand how devices and apps work because they’ve seen similar things before. On the other hand, older individuals are often referred to as digital immigrants because they were raised before these technologies were commonplace, so they’ve had to adapt to a new way of life.
Whether it’s second nature or a struggle, increased reliance on technology includes nearly every age demographic. And while younger generations once used technologies at greater rates, there’s now a parity of adoption. Research from AARP’s TechAge Collaborative revealed most older adults use their devices daily, especially smartphones (98%), wearables (79%), laptop and desktop computers (about 60%) and tablets (57%). They’re clearly embracing today’s digital world.
Despite this digital evolution, there’s an assumption older adults aren’t the most tech-savvy individuals. This notion can lead to overlooking their needs when products are being developed. User interfaces designed for younger users, for example, may be more difficult for a senior to navigate, especially if they have vision or hearing impairments. In the AARP study, almost a quarter (24%) of 50+ consumers cited design or ease of use as the reason for hesitating when making a tech purchase.
Seniors may also be less likely to receive training and support while trying to learn new technologies. That can make some online resources and communities feel like they’re the exclusive domain of younger, more advanced users.
When helping an older adult select a product or service, it’s important to evaluate whether the needs, abilities and preferences of someone still learning the ropes are addressed. As such, two key features should be considered:
The right tools and training can help digital immigrants more easily put these products to work for them. But those resources also must educate older users about the increased identity and cyber threats lurking online.
Cybercriminals often target senior citizens with online threats and cybercrime for a variety of reasons. Seniors often are more trusting, unfamiliar with online threats and more likely to have significant savings or retirement funds cybercriminals are looking to seize. And there’s a lot of money at risk of being stolen by fraudsters. In fact, the FBI reported those aged 60 and older lost $4.8 billion last year.
For digital immigrants, technology was not always a part of their everyday lives. As a result, they may need additional training to protect themselves and their personally identifiable information (PII). Consider these topics when educating an older individual on cybersafe protocols:
When seniors are empowered to feel more comfortable with everyday technology, it can improve their connectivity with loved ones and elevate their quality of life. Helping them get the training and protection they need so they can protect their digital existences goes a long way to instilling that empowerment.